The Netherlands is home to 75 mid-sized municipalities (population size between 50,000 – 100,000). You might want to invest in real estate or by expanding your business in one of these municipalities, but how do you know which town is best for sustainable financial growth? The Sustainable Location IndeX 2020 is developed by Sustainable Capital Group (SCG) to provide you with these insights. Its goal is to ascertain location attractiveness on municipal level for sustainable investments within the sectors of Real Estate, Energy, Mobility, and Agri Food.

Out of the medium sized municipalities, Amstelveen ranks first on the Sustainable Location IndeX 2020, developed by Sustainable Capital Group (SCG). This high score leads to a top 5% outcome on the overall rank. As a result, commercial and residential properties obtain a low risk profile,  making it attractive to occupiers and investors.

Within the medium municipalities selection, Amstelveen scores 31% higher than the benchmark and tops Hilversum, Gooise Meren, Deventer and Gouda.



Amstelveen’s first position is derived from a high average score in particular on categories People, Planet, Profit.

Top 5 ranking Score (compared to average medium municipalities)
Amstelveen + 31,1%
Hilversum + 24,1%
Gooise Meren (Naarden-Bussum) + 19,3%
Deventer + 18,9%
Gouda + 17,9%

They rank joined 2nd  in the People category, 9th in the Profit category, 6th in the Planet category and 1st in the Identity category (out of 75). Individual KPI’s with excellent scores are found on indicators such as Education level, Working Age Population, Residential Value Protection, and Service Level. Challenges lie within the roams of Number of Students, Social Media Strength and Concentration of nitrogen dioxide, indicators on which Amstelveen ranks relatively low.

Municipalities closing the ranking are mainly located in rural Groningen. Further analysis shows that this is mainly caused by a lack of (economical) pulling power of the municipality, combined with a lack of economic stronghold within close vicinity (<30 min). This has an adverse effect on the SLIX total score.

The same analysis shows that Amstelveen’s next door neighbour Amsterdam, ranks 1st in the total result (<15 min travel time), attributes positively to Amstelveen’s attractiveness. Individual indicator results make that Amstelveen is in compliance with Social Development Goal 11 (Sustainable Cities and Communities), drawn up by the United Nations.

In order to be regarded as a Sustainable City a high score on topics such as Poverty, Clean Air, Municipal Waste, Public Transportation and Affordable Housing is necessary.


This information is based on SCG’s Sustainable Location IndeX 2020 is developed in collaboration with BDResearch. You can find out more about the Storytelling Sustainable Location Attractiveness (SLIX-model).

Sustainable Capital Group was founded in 2020 to support entrepreneurs and investors in realizing their sustainabilty ambitions. SCG is active in the sectors: Mobility, Real Estate, Agrifood, and Energy.

Curious to find out which locations are most attractive to invest in? SCG will gladly assist you.

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